A newly released post on social media marketing got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is keyword research still relevant, and if so, how should it be utilized in today’s online environment? Of course, a number of things have changed in the last several years. Listed here are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices such as content which had been over-optimized for particular keywords, and backlink profiles that were overweight on their own use of keyword linking. Google moved all of their searches to HTTPS, with all the result that searches were encrypted and webmasters were no longer able to see which keywords had led a certain visitor to thir site.
Google released their Hummingbird update, which meant search engine results were more in line with the user’s intention, as opposed to the exact keyword they had entered.
The entire effects were as follows:
It had been now harder to ascertain the profit potential of different keywords, and for that reason things to optimize content for. It became harder to obtain content ranked through keyword optimization, as well as over-optimization is acceptable against you. However, it didn’t mean, as numerous people continue to believe, that market and keyword research and optimization was past its use-by date, and also no further relevance.
Sure, there are lots of additional factors now at play, like social media marketing signals … but it doesn’t follow that keywords are actually out of the mix completely. It just means at this point you must continue to work harder to generate great content that provides real value, that folks may wish to share.
The only people really hurt by the changes which is as Google had intended were people creating valueless, non-original, poorly written content on the cheap to do something as online search engine fodder to artificially boost rankings. We must be thankful such activities are now largely behind us.
If you want to rank well now, your articles best be worth it. However, you still need to help Google along with other search engines know what your articles is all about. As well as your focus should now be on working with Google, rather than seeking to battle against their latest update to get your articles artificially high. This kind of approach is much more positive for the business long-term, and holds much less risk. In a nutshell, at this point you must:
(a) Create quality content in the first place;
(b) Help them know what your articles is about to allow them to rank it appropriately.
And this is precisely where keyword research is available in. Ultimately, it’s information on supply and demand. You determine the ratio involving the ‘demand’ (the numbers searching for particular keywords) and the ‘supply’ (the volume of content on the market that already meets that need). Perform the research properly, focus your content on a single keyword as opposed to another, and you increase the chances of you getting well-ranked, with additional visibility to your business because of this.
This aspect hasn’t changed. What is different is you need a different approach in marketing1on1 in fresno efforts. So it’s now much more about using semantically-related terms than it is about placing a particular keyword in a specific position based on the latest formula you learn about.
You’re keeping it much more natural, while clearly indicating to Google what your site content pertains to. Building links in your content still matters too, despite what you may have heard. Again, you can find simply more factors in the mix, and so the effect is much more diluted than it was once. But that doesn’t mean it’s no longer worthwhile. Actually, the contrary is true if omvlyp desire to give your content greater prominence than the rest of the content out there.
Again, in building your links, don’t worry a great deal regarding the exact keyword you utilize to link back. Instead, use a wide variety of related terms, along with more generic text, natural text such as ‘click here’, your website name, and so on. The secret is really not to use too difficult. Allow the content speak for itself, but gently guide Google within the right direction.
To conclude, market and keyword research still matters and must be part of your internet marketing strategy. But it’s just one single weapon inside the arsenal, and just portion of the story. Get too enthusiastic about keywords, and your content can lose a number of its allure that will otherwise attract readership. Remember you’re ultimately creating content for your readership give that the primary focus, and make use of keyword research as being an additional kick in the best direction.